Finerolling Media Brand campaign Art Direction
MARCA Design is currently curating the Brand films promotional campaign undertaken by Finerolling Media.
The Campaign is spanning both digital and physical formats, and covering everything from brochures to social media sponsored ads.
The main target for these ads are high end corporate clients, a demographic Finerolling has excelled in.
The Design language of the campaign is one that takes the existing motifs of Finerolling and sharpens them up to make a crisp and direct style. A intentionally limited colour palette coupled with minimal motifs and ormentation creates a neutral canvas and acts a sparse counter point. This is to draw the viewers attention to some of the dynamic and emotive work Finerolling creates.